Friday, 16 December 2016

TV Drama - Textual Analysis Alphabet

A - Action code. This is one of Barthes' narrative codes. This contains sequential elements of action, creates suspense.
B - Blocking. This is the way the actors are positioned to get across relationships and/or power. 
C - Close ups. This is when the camera is close to an actor's feature, typically the face, filling the frame with that feature. This allows the audience to see the full emotion of an action. 
D - Dangerous. This is part of Alvarado's theory for ethnicity. This is when minority groups are presented as being a threat to society. 
E - Enigma code. This is one of Barthes' narrative codes. This code is a mystery within the drama. Clues are given but no full answer is given. 
F - Festinger's stereotypes, cognitive dissonance. This is the idea that we resist adjusting our attitudes unless faced with overwhelming evidence against it. 
G - Gender. This is one element that can be shown in TV Dramas. This involves the different roles of how men and woman should act. 
H - Hunt's stereotypes of disability. Hunt has 10 stereotypes for disabled people in TV Dramas - pitiable/pathetic, an object of curiosity or violence, sinister or evil, the supper cripple, atmosphere, laughable, their own worst enemy, a burden, non-sexual, unable to participate in daily life. 
I - Invisible editing. This is when the audience doesn't notice the editing due to correct lighting and blocking. 
J - Juxtaposed. This is when contrasting things are placed closely together. This could be ethnicities, ages, social class, gender etc. 
K - Kids. This is one age that can be presented in TV Drama. They can be presented as being innocent, powerless or selfish. 
L - Low angle shot. This makes the camera look up at the subject, making the subject seem powerful.
M - Male gaze. This is Laura Mulvey's ideology where the audience have to view the characters from the perspective of a heterosexual male. 
N - Negotiated reading. This is when the audience partly agrees and accepts the preferred reading but often modifies it in a way to which reflects their won interests. 
O - Oppositional reading. This is when the audience has a different reading to the producer's intention. This could be because of differences in culture and social experiences. 
P - Preferred reading.This is the directors intentions, they way they want the audience to read it. 
Q - Queen. This is a character of high social class and status established by costume, hair, make up and props. 
R - Referential code. This is when something with in the TV Drama is referring something outside the TV Drama. This could be scientific, historical or cultural. 
S - Symbolic code. This is when there is a symbol within the TV Drama. This is done to create more meaning, tension, drama and character development. 
T - Teenage representation. This is an age that can presented in TV Drama. They can be presented as being aggressive, lazy and hate school. 
U - Unity. This is presented with ethnicity and shows the stereotype of close families and communities. 
V - Verisimilitude. This is a feeling of reality created by particular elements. This can be done by using real places for sets and language used by the actors. 
W - Wealth. This is stereotypical trait of city people when looking at regional identity. 
X - Xenophobia. This is when a character's actions, behaviours, feelings or words seem to be discriminate against people because of their country of origin. 
Y - Young. This is an age that can be presented in TV Drama. They an be presented as being emotional, stubborn and immature.
Z - Zoom. This is when the camera would appear to be getting close but it is stationary. 

Tuesday, 15 November 2016

Ex Machina - Marketing


Social Media:
Facebook - ExMachinaMovie
Twitter - @ExMachinaMovie

Teaser and Full Trailers:


Chat Shows and Interviews:
Alex Garland went to Comic Con.

Product Tie-Ins:
Comics and graphic novels.



Monday, 14 November 2016

Star Wars: The Force Awakens - Marketing


Social Media:
Facebook - Star Wars
Twitter - @starwars

Teaser and Full Trailers:


Chat Shows and other interviews:
ABC Shows - GMA, Tonight Show with Jimmy Fallon, Live with Kelly and Michael, The Ellen DeGeneres Show, Daily Show with Trevor Noah.
The Graham Norton Show.
Jimmy Kimmel Live.
Comic Con.

Product Tie-ins:
Games - Battlefront, Lego Star Wars, Disney Infinity, apps. 
Novels and comics. Fruit. Duracell batteries. Toothpaste. Makeup. Spotifiy. Popcorn. Stamps. Shoes. Cereals. Sandwiches at Subway. O2 'priority' loyalty scheme.

Action figures. Masks. Props like full-size lightsabers. Remote controlled BB-8. Lego sets.


Monday, 7 November 2016

Ex Machina - DNA Films Questions

Who were the co-founders of DNA Films?
Andrew Macdonald, Allen Reich and Duncan Kenworthy.
When was the company founded?
Where is DNA Films based?
How many films have DNA Films produced?
What awards have DNA Films won?
28 Days Later - best horror film, best British film, best wide-release film, best feature.
28 Weeks Later - best horror.
Love Actually - best British film.
Dredd - best 3D.
The Last King of Scotland - best film.
Ex Machina - best British independent film, best ski-fi film.
How many full time staff does DNA Films employ?

What is DNA Film's philosophy?

List 5 box-office hits that DNA Films have made.

List 5 flops that DNA Films has made.

What is Danny Boyle's relationship with DNA Films?
Director and executive producer of 28 Days Later. 
List 3 famous directors that DNA Films have worked?

List 5 famous actors who have starred in films made by DNA Films ?

What has been DNA Films highest grossing film?

What Hollywood studios have DNA Films worked with?

List two of DNA Films big blockbuster films and find out their budgets.

What film is DNA Films most famous for?

What other genres do DNA Films films like to make?

Who have DNA Films entered into a partnership with for DNA TV Limited?

What information can you find out about DNA Films through their web page?

Find out one other interesting fact about DNA Films that you would like to share with the class.

Monday, 24 October 2016

Ex Machina - Research

Producers - Andrew Macdonald and Allon Reich
Director - Alex Garland
Distributor - Universal Pictures
Cast - Alicia Vikander (Ava), Domhnall Gleeson (Caleb), Oscar Isaac (Nathan). 
Budget - $15 million
Locations - Juvet Landscape Hotel, Norway; Sognefjord, Norway; Valldal, Norway; Briksdalen, Jostedalsbreen National Park, Norway; Bloomberg Offices, London, England; Pinewoods Studios, England. 
Technology - GoPro Hero 3 Black Edition; Sony CineAlta F65, Cooke Xtal Express, Kowa Prominar and Angenieux Optima Lenses; Sony CineAlta PMW-F55, Cooke Xtal Express, Kowa Prominar and Angenieux Optima Lenses. Digital Intermediate (2K), J-D-C Scope (Anamorphic), Kowa Scope (Anamorphic).
SFX companies - Double Negative, Artem and Milk Visual Effects. 
Number of screens (opening weekend)
Number of screens (peak numbers)
Box Office numbers - Lifetime gross: $25 million. Theatres: 2004. Opening weekend: $237, 000. Theatres: 4.
Production companies - Film4, DNA Films.
Screen writer/writer - Alex Garland.
Critical reaction - Rotten Tomatoes: "Ex Machina leans heavier ono ideas than effects, but it's till a visually polished piece of work and an uncommonly engaging sci-fi feature" 93%. Metacritic: 36 positive comments, 6 mixed comments, 0 negative comments. 78%.
Music - Geoff Barrow and Ben Salisbury.
Teaser Trailer:


TV spots:


Website -